Sunday, June 29, 2014

Wedding Invites

So, my Aunt asked me to make a Mehndi invite for my cousin's wedding and I think I did a really good job! I might start an invite website :P. Not bad for my first time, helps that I know how to use fonts together well!
Crossed out certain information so it wasn't public where it is or where they live! Have to keep my cousin's wedding a private event.
Continue Reading...

Thursday, June 26, 2014

Why on earth would you want to work for an Advertising Agency?!


That's a question I get from some of the people I end up telling when they ask, "what do you want to do now that you graduated?" A lot of individuals believe that advertising agencies "corrupt" the consumers into believing that they need to buy a product. To me, the point of advertising is to let the consumers know that you this is the product that is being sold, let them understand the basics of what it is used/good for, and hope that in the end, they'll want to know more about it and if they like it, let them buy it out of their own free will.

I remember when I was in an interview, and the interviewer asked me "What do you believe Advertising is?", I didn't know what to say. After taking my advertising course, I realized what Advertising is. Advertising is the start of a dream. It is the the one step that lies between your product and the publicity of your product. It is an idea that someone came up with to introduce whatever is being sold to the world, in hopes that everyone will see what they see. I know it sounds kind of cheesy in some sorts, but to me, that is what Advertising is. People who are passionate about helping others with finding what they want or need.  

In a letter Bill Bernbach wrote to Gray Advertising, he stated "I don’t want academicians. I don’t want scientists. I don’t want people who do the right things. I want people who do inspiring things." Bill Bernbach, one of the greatest advertisers of his time, was a motivated and passionate man. Just to give you some insight on how brilliant this man was, here are a few quotes (copied from buildingpharmabrands.com) that have inspired many:

  1. The most powerful element in advertising is the truth.
  2. Forget words like hard sell and soft sell. That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying like it’s never been said before.
  3. Advertising doesn’t create a product advantage. It can only convey it.
  4. In advertising not to be different is virtually suicidal.
  5. It is insight into human nature that is the key to communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore, becomes a student of how people read or listen.
  6. Our job is to sell our client’s merchandise…not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.
  7. If you stand for something, you will always find some people for you and some against you. If you stand for nothing, you will find nobody against you, and nobody for you.
  8. The truth isn’t the truth until people believe you and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, and freshly.
I know that is more than a "few", but there were 20 and it was hard to just pick 3. But, you get my point, right? Advertising is a hard business. It takes creative, innovative, and down right awesome people to work for great companies like Wieden + Kennedy, Ogilvy, Leo Burnett, Moroch, and CP + B. 

And that is why I would want to work for one of those companies. Advertising is more than just putting commercials together and making the clients happy. It's making sure that the vision of the company is let out into the world for everyone to see. Donald Draper from Mad Men was very passionate about what I am talking about. He had vision and he wanted his clients to know that they needed to have it as well.

Recently, I applied for an advertising firm called Moroch Partners. The headquarters is based in Dallas, but I applied for the Accounts Coordinator position in St Louis. I know, I keep applying for jobs in St Louis, but for some reason, those are the only legitimate "entry level" jobs that seem to pop up whenever I look. Their #1 client is Mcdonalds, who they have been with for 30+ years. Other clients include, but are not limited too: Vision Works, Columbia Pictures, Make a Wish Foundation, Walt Disney Pictures, Coca Cola (my roommates favorite), and a lot more. To be able to work for a company like this one would be a dream come true. I am a very hard worker and a very determined person. When I see something that I want, I work my way to get it. I want Moroch Partners to see that I am a motivated and passionate individual who is not one to disappoint. Being a quick learner, I can get tasks done quicker than most. So, I am crossing my fingers that this advertising agency will see that I am the perfect fit for their company!

To end this post, I will leave you all with a quote: 
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
- William Bernbach
Continue Reading...

Tuesday, June 24, 2014

You have no sense of fashion...

Meryl Streep has always been a huge idol for me. She's smart, sensible, humorous, and drop dead gorgeous. Don't understand how she was written up as "worst dressed" ever. She's a classic woman!

Watch this video and later tonight I'll emphasize more about why I love her and what she says! 

Continue Reading...

Jobs on jobs on jobs

Applying for jobs is a real drainer. I'm so washed out from clicking the apply button and writing cover letters. However, there has been good news!

1. I had an interview for a Marketing firm in San Antonio for an Entry Level Marketing/Sales position that can build up into management. I'm all for it, I don't really know what I want to do within marketing yet, so it may be a great experience for me. I may or may not have a second interview on Friday, so I'm crossing my fingers for it. I got a second interview for Thursday!! I'm pretty excited because this isn't some part time job, it's a REAL job. I'll update on this post on Thursday for what happens! :)
Update on this. It was a "sales job", so it technically wasn't a real job. One thing that frustrates me about companies now-a-days is that they throw titles around like nothing. An Account Manager, the job I applied for, isn't someone who goes out and does Retailing Sales at Walmart trying to get people to know you have good prices for Direct TV. An Account Manager is one who maintains the company's existing relationships with a client or group of clients, so that they will continue using the company for business (Yes I quoted this from Wikipedia, sue me). But I'm not fretting over this, I'm very happy that I got to go through the interview process and learn more about how to answer questions. Good experiences, bad jobs. :(

2. I have a phone interview for another Marketing firm, but it's in St Louis as an Account Manager. Lord knows that I'm going to fight for this job like no other. My goal is to get to Chicago, and St. Louis is pretty close (around 5 hours). Although I do know someone really well in St Louis, so it would be nice to have one friend there! I found a cute little apartment as well that is pretty cheap, around $850!! Hopefully, if I can land a second interview and an offer, I will earn around $45K, which I can at least survive off of until I move up. CROSS YOUR FINGERS FOR THIS, because I will most likely take the offer if they give one to me.

Okay update on this job. So STL Executives is apparently a scam company and I'm not going to take any of their offers. However, I did find a couple of companies/advertising firms in Chicago, St. Louis, Michigan, and Boston that are entry level jobs such as Accounts Coordinator and Market Research, so I've applied to those! I'm more than qualified for those jobs, so hopefully one of the companies will look at me and like me!

3. I don't think it's unreasonable for me to not want to live in Texas anymore. As much as I love it here (I will always be a Texas gal at heart), I need to branch out to somewhere new. Like I tell everyone, "I'd rather be some what struggling somewhere else than live at home and be rich". Richness doesn't just come from money, it comes from experiences and from the people you meet. It's nice knowing that I have someone in St Louis that I know, but that's good enough for me. I don't need a million friends in a city to be happy, I'm quiet content being on my own. After rooming with Myra and Meisha, I don't think I could ever have roommates again, or ones that would understand me like them. But, I'm still hoping for a Chicago job, although it is more expensive than St Louis, it's the city I'm bound to live in. It's calling my name!!!!

But I will keep you all updated on the job search! And if I land one, you'll see an all CAPS post about it! :)
Continue Reading...

Thursday, June 19, 2014

My leadership paper

This is my leadership paper I submitted for my Management Strategy course.

            “He who has never learned to obey cannot be a good commander”. None other then Aristotle, a great man who is well known for his philosophical thoughts and visions, spoke these famous words. When an individual becomes a great leader, many love to say, you were born to be a leader! Unfortunately, I’d have to disagree with those words. No one is “born” to be a leader, you learn to become one, as Aristotle so slyly puts into his quote. You learn from individuals who have great influence on you, individuals who will have the most impact on your present, as well as your future.  For me, there are many people in my life that have inspired, motivated, and pushed me to become the person I am today.
            When I was younger, I was a follower. I tended to do as the group did, follow instructions exactly, basically I was a goody-two-shoes. I didn’t really have what it took to be anything more than a sheep following the herder. As I grew older though, I started breaking away from the norm. In high school, I decided to move away from my user-abuser friends and join the debate team, leading to one of the best choices I ever made. From there, I made friends that changed the way I viewed life. I met a guy (who truthfully I talked to because I thought he was outrageously handsome) who helped me transition into the belief that I should always put what I want first and put others second as needed. I made girlfriends that, even though we don’t see each other often, when we do, it’s like we were back in high school cracking jokes and acting like fools. Some things that debate did teach me though was that achievements are not always handed to those who work hard, failure is an option, although it isn’t one that you want, and that even if you are sick as a dog, you still go in front of that judge, apologize for any throat clearing or sniffles, and speak your heart out.
            But the time before University is a time I truly don’t like reminiscing over. So, jumping to University, which ended up being a tornado filled with happiness, craziness, madness, depression, and achievement. I entered University as a biology major, planning on doing something in the pre-whatever I would like area. It was exciting being a freshman, being somewhere new, where only a few people from high school knew who you were truly were, but others just saw a fresh face. To give you some background on why I chose Biology: my brother is in the PhD program at Yale University, studying in Chemistry. My mom’s side consists of doctors, researchers, grad students, businessmen, basically the whole shebang of successful people. Being a follower, I wanted to be just like my brother and the science side of my family, so I picked biology (like an idiot).  This was also the year I met the two friends that became like sisters to me. Myra, who has been my roommate since day one of University and Meisha, who became my roommate my junior year. I knew both of them since middle school and high school, but I didn’t get to truly know them until I lived with them. Truthfully, they are the only two people that know me. When I say know me, I mean they have seen me go through my worst moments, my break downs, break ups, deaths, pretty much anything you can think of they have probably seen. One of those moments included when I got dismissed from UTSA. Yes, I said it, I was dismissed from UTSA because my grades were not up to par and I failed out. During my junior year of University, I started dropping my responsibilities and paid more attention to having fun. Of course I had a boyfriend and of course, I ended up putting him before anything (which was the main reason why we ended up not working out). I would make countless trips to Austin to see him, go out and spend money like it was falling out of trees, and enjoy life like I had no worries in the world. That was until I got the notice at the end of Spring 2012 that I had been dismissed.  I can’t remember my initial reaction, but I am pretty sure my body went ice cold and my heart stopped for a good minute or two. I did all the research on how I could get back into University and took two summer courses at Northwest Vista. But of course I ended up slacking even more than I did during spring semester, I mean, it was summer! I ended up getting a C and D in the courses I took, ending me at a 1.98 for the semester. I remember having to tell my parents about everything and how angry and disappointed they were in me. I don’t think I have ever cried so much in my entire life until that moment. Losing my parents trust and having them tell me how disappointed they were was the worst feeling I have ever felt. My mom and I were on non-talking terms, my dad didn’t know what to tell me, and my brother just told me things would all be okay. I convinced my parents that I could talk to the dean of the University and persuade her to put me back in on probation and strict terms.  I didn’t eat, I didn’t sleep, and I lost all the weight I could have ever gained from college because of how anxious I was. After my brother’s gradation in Saratoga Springs, my mom and I drove from Houston to San Antonio to meet the Dean. She was beyond friendly and understanding of the situation. However, she wouldn’t break the rules just because of my convincing arguments. She told me to continue my education by going to community college, passing those classes, and applying for Spring 2013.  I begged my mom not to take me back to Houston and after much crying and pleading, we drove to Northwest Vista and applied for three courses: Accounting 1, Calculus for Business, and Macroeconomics. That was the moment I decided to stop following and to start listening. No one believed I could do Biology, not because I wasn’t smart enough, but because it wasn’t something my family saw me doing in my future. My parents would constantly tell me that I would be great in marketing or business, but I would always brush aside their “nagging” and push forward into the sinkhole that I was slowly drowning in. It’s weird that now I don’t feel as embarrassed to say that I was dismissed. Maybe it’s because it feels good to know I was able to climb up that rugged mountain, reach the top, and scream “I MADE IT” (I’m still waiting to actually do this in real life). I went from Northwest Vista (with all A’s) to UTSA, passed every semester, which was something I was never able to achieve in my previous semesters, and graduated with a BBA in Marketing. The lesson I learned from this is that sometimes failing is okay. To become a better person, as well a good leader, you also need to listen to those around you who are looking out for your best interests. Being at your weakest sometimes will help you be at your strongest.   
            But the struggle led me to meeting some pretty inspiring people, one of them being my professor, Richard Utecht, also known as The Bear. When I first took his once a week, 3-hour course, I thought he was going to a piece of cake (like rate my professor stated). Boy, was I completely wrong. His exams were extremely hard, his I.C.E.’s (in class exams) were always a surprise, and his lectures were extremely long (but that was because we only met once a week).  I was the quiet student, hardly talked, and never wanted to be called on. And surprisingly (at that time I found it surprising), he knew that I was that way just by looking at me. I ended up getting a C in that class because I didn’t take it a seriously as I should have. So, of course being the pusher that I am, I decided to take him for Advertising, and that was probably the best decision I ever made. I knew I what I had to do to succeed in the class, how to study for his ICE’s and exams, but I never expected to form any sort of friendship with him. Every Tuesday and Thursday, my friends Maddie, Adam, and I would go up to his office an hour before class started and converse about anything that was on our mind. I don’t think I have ever enjoyed going to class early until that moment. Now, I am his TA, grading papers for the classes that I previously took. It’s weird that I actually love going and sitting in his course and watching the students listen to him lecture. I also enjoy relearning everything that I was taught because you can never hear enough of the things you enjoy (which would be Advertising). What makes me enjoy being around Dr. Utecht is the fact that he interacts well with students. He isn’t harsh with his words, he doesn’t brush off student’s problems, but he is stern and is very good at reading people who are “suck-ups” and try to make friendships for an easy grade. Dr. Utecht has inspired me to reach further into my education and go into the PhD program later on so I can become a professor. Never in my 19 years in school have I ever thought of becoming a professor because I have no patience when it comes to teaching. However, his teaching style is so unique that it makes me want to be able to teach students everything that I have learned. But without this man’s help, I would have never thought of joining the American Marketing Association (AMA). I had decided to go to the meeting because he had recommended it and said that they were looking for officers. At this point, AMA was trying to build itself back up from the previous leaders. I didn’t expect to get an officer position as soon as I offered to be one, but it was a good thing I did. Being Vice President of Careers wasn’t the greatest job to have, but it was a job that educated me on how to keep in contact with clients and businesses and how to be professional when meeting them. Not only did this organization help me build up great leadership skills, it also helped me make friends. Weird, a 23 year old who has been in University for 5 years needs help on how to make friends. However, when I was Biology major, I wasn’t very into hanging out with new people nor was into meeting new people. Everyone seemed to have his or her own little “clique” and I just didn’t fit in. After I joined AMA, I found it was nice to finally meet people who didn’t want to just hang out with their own friends and they actually wanted to hang out with me. Not going to lie, I did brush off hanging out with them because I was semi stuck on being my “biology major”, introverted self. But now, one of them is a really good friend of mine and a couple of others are super fun to hang out with.
            To go back to Aristotle’s quote, everything I have learned from the people I have hung out with, the experiences I have had, the courses I have taken, have all taught me how to become a leader. I was never “born” to be one, but I knew that I could be one. Every project or group presentation I have had to do, I have always taken charge to make sure everything goes as planned. Recently, I read a book called #GIRLBOSS by Sophia Amoruso. This woman started out a colleges drop out, who sold clothes on eBay, while trying to survive on part-time jobs. She is now the Founder and CEO of a million dollar company called Nasty Gal. Her book was the story of my life (except I went to college and experienced what she did).  Most of my life I have been into the fashion world, wrapping myself around the trends and reading any type of article that dealt with whatever I was interested in. To give you an idea of how much I loved it, when trying on my first pair of shoes, my mom said I refused to take them off. When they tried to take them off my feet, I started to cry, and so they had to check them out while I was still wearing them. Every time I would get something new, I would always show it off to people and say, “Look at my new outfit/shoes/whatever”! Sadly, at one point, I ended up giving up on my goal of getting into the fashion industry because I was not getting any experience due to UTSA not offering anything within design, apart from interior. I have never bought an outfit from Nasty Gal (due to being poor as hell), but I was always inspired by the outfits that were put together on Ms. Amoruso’s website. Her novel has inspired me to continue on with my goal and push forward. To get experience, you need to work for it. My goal is to be able to work for Nasty Gal, from the bottom of course, and get to the top and maybe work for a company like Vogue or Fashion magazine, where I will be able to write and design for them.
            To become a leader, you have to learn from everything including your experiences and from the people you meet. From my experiences from hitting rock bottom to getting to where I want to be (for now), I can say that I am finally learning what it means to become a leader. Although I have a long way to go until the moment I can officially say, “I am a true leader”, I am excited to experience anything that gets me to that stage.

“A leader does not deserve the name unless he is willing occasionally to stand alone.”

–Henry A. Kissinger.
Continue Reading...

Thursday, June 12, 2014

Ultraviolence

Sorry that I didn't get to write a piece a few days ago, had a lot going on. For those who don't know, the Playoffs are happening AND the World Cup started today. I enjoy both, so I have been watching the Playoff games at the bar every night (Go Spurs Go!). About to stream Brazil vs Croatia!

Anyways, Lana Del Rey's new album "leaked" (I guess you can say) out onto the web and it is haunting and down right awesome. Her angelic music that we knew so well from Born to Die/Paradise and her other unreleased tracks turned into more of a dark tune. Out of all the songs, Guns and Roses and Brooklyn Baby are my absolute favorite. I have yet to not like one of her songs, of course there are some that I do favor over others, but overall her music has always been likened by me. I still am waiting for the day that I am able to see her live, hopefully I'll get ACL tickets.

Any who, the job hunt has still been going on. Haven't had a shot at any really nice jobs yet, but the one for Nasty Gal seems to be calling my name. I finished reading #GIRLBOSS by Sophia Amoruso in a matter of 2 days because the book was that good. Ms. Amoruso isn't a woman that should or can be taken for granted. She is a strong, REAL independent woman who doesn't take shit from anyone. Her stories and advice really impacted me because I could/can relate to almost all the issues and struggles she dealt with. Working for Nasty Gal would be the perfect opportunity for me to have a better understanding of the fashion world and also a way to get away from everything I know. To be honest, I'm more then happy to be down to my last dollar away in another state than I would be if I was rich living with my parents. It sounds weird, but when I go home, I get treated like I am 16 again, curfews, lock downs, but don't worry, I don't have a bed time.

Ok brb, about to stream the game. BBRRRAAAAZZZILLLLLLLLL.
Continue Reading...

Monday, June 9, 2014

THE OFFICIAL COMEBACK

Hey guys!

It's been a very long time since I have been on here, but I now have time to spread my thoughts across my blog!

Be back later tonight to make a post.

Hope you all are ready!!! :)
Continue Reading...